About Greenpoint
We offer avocados, Dutch greenhouse produce, and seasonal products, all with a focus on quality and a passion for the market and the product. Greenpoint is a service partner that delivers on all fronts.
Directly from Westland.
Greenpoint is a young Dutch company led by avocado specialist Carel van Krimpen. Together with established partner K. van de Spijk, Greenpoint has built a strong network from the Westland region.
AN INTERNATIONAL COMPANY
We have an in-depth understanding of where to source the best fruits and vegetables. In addition to domestic cultivation, we import from countries such as Peru, Chile, Mexico, Morocco, Spain, Kenya, and South Africa.
SUSTAINABLE RELATIONSHIPS
With healthy ambition, Greenpoint focuses on wholesalers, foodservice suppliers, (online) supermarkets, specialty greengrocers, and catering companies. Every organisation deserves and receives our personal attention.
“We strive for sustainable relationships with all our partners and customers. Driven by passion, we collaborate to develop customised solutions. At the same time, we ensure transparency in trade and continuously improve the supply chain. This way, we promote both fairness and continuity.”
Carel van Krimpen
Together
Respect for each other as partners
Flexible
Custom solutions available
Quality
Critical experts
Long-term
A focus on the future
Transparent
Honest, open and direct
Personal
To understand what our customers need, we maintain an ongoing conversation at all times. In an honest, approachable, and service-oriented manner. Because the better we understand you, the better we can assist you. No matter who you are, you will receive tailored solutions for all our products and services.
Process Owner
The journey of a product is long and intensive. Each stage requires a different discipline. That is why Greenpoint is the core of the chain. For example, we involve different experts in the cultivation process compared to those involved in ripening. By maintaining good contact with all parties, we can closely monitor every step.
Guaranteed Satisfaction
Good enough is never enough; we strive for excellence. That is why we are critical of both purchasing and sales. Fortunately, we work with the very best partners to ensure we can guarantee quality.
Fair Trade
We understand that responsible business practices are just as important as product quality. That is why we focus on transparency—we do not like any unpleasant aftertaste. Greenpoint only collaborates with suppliers who are certified in areas such as the environment, labour and production.
Certification
At Greenpoint Trading, we place great value on quality and taste. We work with leading growers and impose strict requirements on our vegetables, fruits, and cultivation processes. Our stringent quality controls, combined with relevant certifications, ensure the serious approach we take to our work. We only work with certified growers and partners who comply with European food safety regulations. This ensures high-quality products with exceptional flavour. To ensure a safe food process, Greenpoint Trading undergoes annual audits by various bodies. These audits assess whether Greenpoint Trading follows the correct procedures and complies with the applicable guidelines.
IFS Broker Certificate
The IFS Broker certificate was created to ensure the safety and quality of fruits and vegetables. It also helps combat food fraud. This certificate is the standard for German and French retailers.
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GLOBALG.A.P.
GLOBALG.A.P. is a globally recognised standard in the agricultural sector, ensuring compliance with environmental, health, and labour conditions.
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